The advantage of giving a gift is that when you decide to give somebody a gift, typically it means you are going to be thinking about them. You are going to be thinking about what they might like, what you can afford, and that making these decisions is empowering for the gift giver. When you give a gift, it makes you feel generous, it makes you feel in control, it's good for your self-esteem and it's good for the relationship because you come to know the person even better.
